Privacy Policy
Effective Date: July 31, 2024
This Privacy Policy applies to the official website, mini-program and online service platforms (collectively referred to as the "Platform") of our makeup brush brand. It clearly explains the rules for us to collect, use, store and protect your personal information as well as your legitimate rights and interests. This Policy complies with the Personal Information Protection Law of the People's Republic of China, the Cybersecurity Law, EU GDPR and other relevant domestic and foreign laws and regulations to protect the personal information security and legitimate rights of all users.
1. Scope of Information Collection
To provide you with core services including makeup brush product display, consultation, order placement and purchase, after-sales maintenance and membership services, we only collect necessary user information and never collect irrelevant sensitive information. The specific collected information is as follows:
1.1 Information You Actively Submit
Information you actively fill in when registering an account, becoming a member, submitting orders, leaving messages for consultation or applying for after-sales services, including but not limited to: name, mobile phone number, delivery address, email address, order information, member data, consultation and feedback content.
1.2 Automatically Collected Information
Basic device and browsing information automatically recorded by the system when you visit the Platform, including but not limited to: device model, browser type, IP address, access time, page browsing records, product click and search records. Such information is only used for platform security operation and maintenance, product experience optimization and user preference analysis.
1.3 Payment Information
Payment vouchers, transaction records and other information generated during the transaction process. We do not collect or store core sensitive payment information such as bank card numbers and payment passwords. The payment process is completed by official compliant payment institutions with full encryption protection.
2. Purposes of Information Usage
We strictly adhere to the "minimum necessity principle" in using user information, which is only used for the following legitimate purposes and will not be used for other purposes without your explicit authorization:
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Order Fulfillment and After-sales: Process your makeup brush product orders, delivery, logistics follow-up, return and exchange, after-sales Q&A and maintenance services to ensure smooth transaction completion;
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User Service and Communication: Reply to your consultation and feedback, push order status, logistics notifications and after-sales progress, and provide members with points, rights and exclusive activity services;
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Platform Optimization and Upgrade: Analyze users' browsing and consumption preferences, optimize makeup brush product categories, page display and service processes to improve user shopping experience;
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Security Protection and Compliance: Prevent abnormal account login, malicious access and fraudulent transactions, ensure the security of the platform, users' funds and information, and fulfill compliance obligations stipulated by laws and regulations;
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Marketing Push (Subject to Separate Authorization): With your separate consent, push marketing information such as new product launches, preferential activities and beauty tool popular science via SMS and emails, and you can unsubscribe at any time.
3. Information Storage and Protection
3.1 Storage Period
We only retain your personal information within the necessary period for service provision: transaction information is retained for 3 years after the completion of transactions and the end of after-sales warranty period, and user browsing and operation logs are retained for 12 months; after account cancellation, we will timely clean up your personal information (except for information required to be retained by laws and regulations).
3.2 Security Protection
We adopt industry-standard encryption technology, firewalls, data desensitization and other security protection measures, and establish a sound information security management system to encrypt and store users' personal information. We strictly restrict the information access permissions of internal employees, only authorized personnel can access user information, private viewing, leakage and tampering of user information are prohibited, and we conduct regular security operation and maintenance and risk investigation to prevent risks of data leakage, loss and abuse.
4. Information Sharing and Disclosure
We will never sell, rent or resell your personal information to irrelevant third parties, and only share necessary information appropriately in accordance with laws under the following legitimate scenarios:
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For Service Fulfillment: Share necessary consignee name, phone number and address information with logistics service providers to complete delivery, logistics distribution and sign-off;
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Legal Compliance Requirements: Disclose relevant user information in accordance with laws and regulations and legitimate instructions of judicial organs and regulatory authorities;
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User Independent Authorization: Share your information with designated third parties after obtaining your explicit and active separate authorization;
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Brand Business Succession: In case of brand merger, reorganization, asset transfer and other changes, the successor will continue to perform the information protection obligations under this Privacy Policy.
5. User Rights
In accordance with relevant laws and regulations, you enjoy all the following legitimate rights over your personal information:
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Right to Know and Access: You may inquire and check your retained personal information and usage records at any time;
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Right to Correction: You may apply for correction and supplementation if your personal information is incorrect or incomplete;
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Right to Deletion: You may apply for deletion of personal information when the purpose of information usage has been achieved, the authorization has expired, or the information collection is illegal;
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Right to Withdraw Authorization: You may withdraw your authorization for our information collection and marketing push at any time, and we will stop the corresponding information processing behavior after withdrawal;
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Right to Account Cancellation: You may independently apply for cancellation of your platform account, and we will clean up relevant information in accordance with laws after cancellation;
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Right to Complaint and Report: If you believe our information processing behavior infringes your legitimate rights and interests, you may file a complaint and protect your rights through official channels.
6. Cookies and Tracking Technologies
The Platform uses conventional network technologies such as Cookies and web beacons to remember user login status, optimize page browsing experience and count platform access data. You may refuse or clear Cookies through browser settings, but disabling Cookies may cause some platform functions (such as account login and order retention) to be unavailable. We will not collect users' sensitive personal information through Cookies.
7. Minor Protection
The Platform provides beauty tool products and services for adult consumers, and we will not actively collect personal information of minors under the age of 18. If you are a minor, please do not actively submit personal information; if we accidentally obtain minor information, we will permanently delete it immediately without retention, usage or leakage.
8. Third-Party Links
Platform pages may contain external links of third-party e-commerce platforms, social media and payment platforms. Such links are independently operated by third parties, and their privacy policies are independent of the Platform. Third parties shall be responsible for information risks arising from your access to third-party websites, and we shall not bear any joint obligations.
9. Policy Updates
We may revise this Privacy Policy timely according to business upgrades and updates of laws and regulations. After the revision, we will notify users through official website homepage publicity, platform announcements and other methods, and the updated Policy shall take effect from the date of publicity. Your continued use of the Platform services after the policy update shall be deemed as recognition of the revised Privacy Policy.
10. Contact Us
If you have any questions, suggestions or rights protection needs regarding the content of this Privacy Policy and information processing behaviors, please contact us through the official customer service channels disclosed on the brand official website, and we will verify and reply to you within 3-7 working days.
Brand Name：EIGSHOW
Official Website：WWW.EIGSHOWBEAUTY.COM
